1.Patient is number one
2.Nothing should be between you and patient
3.Tell the patient everything, even if he or she does not ask
4.Work on long term relationships with patients not just short term problems
5.Listening is better than talking
6.Negotiate rather than order
7.Solve the problem presented
8.Admit the patient when you make a mistake
9.Never “ pass off” your patient to someone else
10.Express empathy then give control
11.Be sure you understand what the patient is talking about before intervening
12.Patients do not get to select inappropriate treatments
13.Best answers serve multiple goals
14.Never lie
15.Accept the health beliefs of patients
16.Accept patients religious beliefs and participate if possible
17.Anything that increases communication is good
18.Be an advocate for the patient
19.The key is not so much what you do, but how you do it
20. Agree on problem before moving to solution